下面我们一起来盘点移动类全场大奖及金奖作品：

全场大奖

广告主：NIVEA

篇目：PROTECTION AD

项目：NIVEA SUN KIDS

创意商：FCB BRASIL S?o Paulo, BRAZIL

入选类别：INTEGRATED MOBILE CAMPAIGN

 

与其他款作为广告的应用不同，此款应用同时可以让家长在手机上看到孩子们的移动轨迹，包括孩子们与自己的距离。 如果孩子与自己已经超出安全距离，应用会向家长发出警告。

此次的广告战役不仅为了推广妮维雅的防晒，同时还发出了“保护儿童”的目的。

金奖

 

1. PAY PER LAUGH

CLIENT: TEATRE NEU

PRODUCT: THEATER

ENTRANT: THE CYRANOS MCCANN WORLDGROUP EUROPE BARCELONA, SPAIN

TYPE OF ENTRY: CREATIVE USE OF TECHNOLOGY

CATEGORY: AUGMENTED MOBILE EXPERIENCE

ENTRANT COMPANY : THE CYRANOS MCCANN WORLDGROUP EUROPE BARCELONA, SPAIN

ADVERTISING AGENCY : THE CYRANOS MCCANN WORLDGROUP EUROPE BARCELONA, SPAIN

2．ALVIO

 

CLIENT: QOL

PRODUCT: RESPIRATORY APP

ENTRANT: R/GA NEW YORK, USA

TYPE OF ENTRY: CREATIVE USE OF TECHNOLOGY

CATEGORY: NETWORKED MOBILE TECHNOLOGY

ENTRANT COMPANY : R/GA NEW YORK, USA

ADVERTISING AGENCY : R/GA NEW YORK, USA

3.Racer

 

CLIENT: GOOGLE

PRODUCT: MULTI-PLAYER, MULTI-DEVICE MOBILE CHROME EXPERIMENT

ENTRANT: GOOGLE CREATIVE LAB NEW YORK, USA

TYPE OF ENTRY: CREATIVE USE OF TECHNOLOGY

CATEGORY: INNOVATIVE TECHNOLOGY FOR MOBILE

ENTRANT COMPANY : GOOGLE CREATIVE LAB NEW YORK, USA

ADVERTISING AGENCY : GOOGLE CREATIVE LAB NEW YORK, USA

4. OFFLINE BOOK

 

CLIENT: MATH PAPER PRESS

PRODUCT: PRINTED BOOKS

ENTRANT: DDB GROUP SINGAPORE, SINGAPORE

TYPE OF ENTRY: MOBILE WEBSITES AND WEB APPS

CATEGORY: MEDIA, ENTERTAINMENT AND LEISURE

ENTRANT COMPANY : DDB GROUP SINGAPORE, SINGAPORE

ADVERTISING AGENCY : DDB GROUP SINGAPORE, SINGAPORE

5. SAT-JF14

 

CLIENT: RECORD COLLECTION

PRODUCT: MUSIC ALBUM – JOHN FRUSCIANTE

ENTRANT: LODUCCA S?O PAULO, BRAZIL

TYPE OF ENTRY: MOBILE APPLICATIONS

CATEGORY: MEDIA, ENTERTAINMENT AND LEISURE

ENTRANT COMPANY : LODUCCA SÃO PAULO, BRAZIL

ADVERTISING AGENCY : LODUCCA SÃO PAULO, BRAZIL

6. ELO TEDDY BEAR

 

CLIENT: AMARAL CARVALHO HOSPITAL

PRODUCT: HEALTHCARE/CANCER HOSPITAL

ENTRANT: DM9DDB S?O PAULO, BRAZIL

TYPE OF ENTRY: MESSAGING CAMPAIGNS, INCLUDING SMS, MMS AND MOBILE

CATEGORY: MESSAGING CAMPAIGNS, INCLUDING SMS, MMS AND MOBILE EMAILMESSAGING CAMPAIGNS, INCLUDING SMS, MMS AND MOBILE EMAIL

ENTRANT COMPANY : DM9DDB SÃO PAULO
, BRAZIL

ADVERTISING AGENCY : DM9DDB SÃO PAULO
, BRAZIL

7. BLOODY TUBE

 

CLIENT: BASCULE INC.

PRODUCT: M.I.E.S.(MASSIVE INTERACTIVE ENTERTAINMENT SYSTEM)

ENTRANT: BASCULE TOKYO, JAPAN

TYPE OF ENTRY: BEST INTEGRATED CAMPAIGN LED BY MOBILE

CATEGORY: INTEGRATED MOBILE CAMPAIGN

ENTRANT COMPANY : BASCULE TOKYO, JAPAN

ADVERTISING AGENCY : BASCULE TOKYO, JAPAN

8. MINUTE OF SILENCE

 

CLIENT: RSL AUSTRALIA

PRODUCT: ANZAC APPEAL

ENTRANT: DDB GROUP MELBOURNE , AUSTRALIA

TYPE OF ENTRY: BEST INTEGRATED CAMPAIGN LED BY MOBILE

CATEGORY: INTEGRATED MOBILE CAMPAIGN

ENTRANT COMPANY : DDB GROUP MELBOURNE, AUSTRALIA

ADVERTISING AGENCY : DDB GROUP MELBOURNE, AUSTRALIA

9. A TRIP OUT TO SEA

 

CLIENT: GUY COTTEN

PRODUCT: MARINE SECURITY GEAR – LIFEJACKETS

ENTRANT: CLM BBDO BOULOGNE-BILLANCOURT, FRANCE

TYPE OF ENTRY: CRAFT

CATEGORY: USER EXPERIENCE

ENTRANT COMPANY : CLM BBDO BOULOGNE-BILLANCOURT, FRANCE

ADVERTISING AGENCY : CLM BBDO BOULOGNE-BILLANCOURT, FRANCE

10. THE KAN KHAJURA STATION

 

CLIENT: UNILEVER INDIA

PRODUCT: AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE.

ENTRANT: LOWE AND PARTNERS WORLDWIDE MUMBAI, INDIA

TYPE OF ENTRY: SOCIAL FOR MOBILE

CATEGORY: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)

ENTRANT COMPANY : LOWE AND PARTNERS WORLDWIDE MUMBAI, INDIA

ADVERTISING AGENCY : LOWE AND PARTNERS WORLDWIDE MUMBAI, INDIA