著名广告公司JWT近日发布了他们关于2008看点的80个关注点。

JWT称：“这些人物，产品，地方，服务和变化将能帮助我们定义2008。而从研究这些焦点和它们引起的消费者行为和思维的变化，我们将能进一步判断出今后的变化趋势。”

“不管你喜不喜欢，技术在我们的清单中都是处处可见的一环，技术驱动着机遇的产生、前所未有的发明和伟大的商业创意。”

以下为这80条焦点：

1.  Africa (foreign investment and development in)
2.  Antibiotic backlash
3.  Assisted marriage 
4.  Beijing 2008
5.  Blue replacing green as the environmental movement’s color du jour
6.  Brain exercises 
7.  British actress Keira Knightley
8.  Carbon tax
9.  Chinese hurdler Liu Xiang 
10. Classical musician Gustavo Dudamel 
11. Climate sightseeing
12. Continuation of comebacks (Indiana Jones, The Cure, etc.)
13. Cooperative consumption
14. Couch surfing 
15. Country branding (Oman, Indonesia, etc.)
16. Designer Phillip Lim 
17. De-teching
18. DJ Tiesto
19. DNA-based exercising 
20. E-clutter (and e-clutter consultants)
21. Eco-fatigue 
22. E-mail étiquette
23. Facebook suicides 
24. Fashion label Vena Cava
25. Foreign government investment (e.g., China, UAE) in U.S. companies
26. French President Nicolas Sarkozy 
27. Game 3.0 (gamer-generated global gaming)
28. Google’s Android
29. Gossip Girl
30. Gphone 
31. Green weddings 
32. Higher education online
33. Hip-hop’s Retro Kids
34. Humbling of the hedge fund manager (anti-excess post sub-prime)
35. Hybrid taxis 
36. Indian actress Deepika Padukone
37. Intellectual luxury 
38. Investigating ingredients
39. Japanese designs (Tsumori Chisato, Uniqlo, Muji, etc.)
40. Kitchen appliances as new power tools
41. Lifestyle curators
42. Lipstick trumping lip gloss 
43. Manga-inspired clothes 
44. Mobile technology explosion
45. Mobulimia
46. Music as awareness driver; concerts and other residuals as cash cow 
47. Musicovery (music tailored to moods)
48. Myanmar 
49. Nollywood (the rise of Nigerian cinema)
50. Outsourcing to Ukraine (and other Eastern European countries)
51. Pakistan’s Benazir Bhutto
52. Pantone’s 18-3943 (blue iris)
53. Pets in the office
54. Prius homes
55. Radical transparency
56. Radiohead repeats (name-your-own-price music)
57. Recycling into fashion (Nau, Gary Harvey, etc.)
58. Selfless as the new selfish 
59. Sex and the City, the movie 
60. Shiny Toy Guns (the band)
61. Skiing in novel spots (Kashmir, Japan, Greenland, Russia, Korea, etc.)
62. Single men saying no to sex
63. Skype sex 
64. Smart Cars in American cities 
65. SNS (social network service) brand communities 
66. Spanish actor Javier Bardem 
67. Staycations
68. Sturking
69. Tequila as the new wine
70. The N-11
71. Third screen (the mobile screen) rivaling the first screen (TV)
72. Trans-ertainment
73. U.S. gymnast Shawn Johnson
74. U.S. presidential election
75. Vicarious consumption
76. (Video) Gaming Olympics
77. Virtual gifting
78. Wannabe young Internet entrepreneurs (a.k.a. Mark Zuckerberg copycats)
79. Weak dollar/strong euro
80. Women juggling men