《国家地理》频道2010年最新的形象宣传广告，亮点在于它精妙的文案，朴实又环环相扣、层层推进的排比式文案为这支片子赢得了2010年国际电视宣传与营销联合会Promax最佳文案奖。

　　附：英文文案
　　If you are, you breath..
　　If you breath, you talk.
　　If you talk, you ask. .
　　If you ask, you think.
　　If you think, you search.
　　If you search, you experience.
　　If you experience, you learn.
　　If you learn, you grow.
　　If you grow, you wish.
　　If you wish, you find.
　　And if you find… you doubt.
　　If you doubt, you question.
　　If you question, you understand..
　　If you understand, you know.
　　And if you know, you want to know more.
　　And if you want to know more, you are… alive.

　　国家地理频道平面广告欣赏：

　　儿童频道：