万圣节广告大合集

业界 2018-11-02 12:08:23 阅读347

  今年的万圣节很有料。

  好吧!我承认被吓到了!今年万圣节营销,Booking.com,你赢了!文案:Booking.com可以提供全球超过350000家酒店,当然,也包括闹鬼酒店!代理公司W+K阿姆斯特丹。除了TVC,W+K还制作了7幅闹鬼酒店的平面稿,其中包括拍摄《闪灵》的Stanley Hotel。

  继Booking.com惊悚的闹鬼酒店后,又一个不错的万圣节营销案例,发起者为膨化食品品牌Cheetos 的恶搞计划——Project T.P。

  在这项堪称奇葩的万圣节策划中,Project T.P结合谷歌地球和谷歌街景两大功能,让人们可以对地球上任意目标发射厕纸炸弹。而你要做的,仅仅是输入一个地址,之后Cheetos将帮你锁定目标,派直升机前往投放数吨厕纸。结合谷歌街景地图,一个被厕纸缠绕的实景影像便生成了。最后,人们可以通过社交网络分享本次发射行动。

  看完了今年最新的万圣节广告,我们来重温下“最可怕的复古万圣节广告”吧!

  1. 1951. One of her ex-husband’s heads.

  Via Flickr: clotho98

  2. Yeah, I think he’s giving her “a lift” alright.

  Via adbranch.com

  3. 1951.

  Via Flickr: timetravelnow

  4. 1953. I’ll take the morning mouth, thank you.

  Via grayflannelsuit.net

  5. 1968.

  Via Flickr: aemays

  6. 1936. “Yes, daughter. Your husband will never smell the Arsenic.”

  Via Flickr: captainpandapants

  7. 1922. Illustration by J. C. Leyendecker.

  Via ebay.com

  8. Disembodied hand of evil. Before pull tabs.

  Via Flickr: hollywoodplace

  9. The scariest of them all — in 1977 little Ted Nugents all across America rang many a doorbell. Today, all those kids are Tea Party Patriots.

  我们再来看几则比较富有创意的品牌万圣节广告:

  Apple Halloween Ad

  Comic Club Ecuador

  Catalonian National Theatre: Heart

  Owl

  Hershey"s

  Wicked Witches

  Halloween Official

  Veg City

  Horror Night

  Horror Jobs

  Eurostar 1

  Wellington Lion

  Guinness

  Wellington Monkey

  Creativity

  Seguros Caracas

  Honda Fit

  Rabais Mystere

  Horror Doll